Description

'A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa' Mark Zuckerberg, Facebook founder

In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. Facebook – fast becoming one of the world's primary news sources – prioritizes the links that it believes will appeal to you. If you are a climate change denier, you can expect to see only links to news articles that debunk global warming.

Meanwhile, behind the scenes, companies are tracking your every click and gathering your personal information. Welcome to the world of internet personalization. Say hello to advertising bombardments and isolated viewpoints. Say goodbye to objective news, the free exchange of ideas, and unexpected encounters that spark creativity.

In The Filter Bubble, Eli Pariser uncovers how this hidden personalised web threatens to control how we consume and share information as a society – and shows what we can do about it.

Author Biography

Eli Pariser is the Board President of MoveOn.org, which at five million members is one of the largest citizens' organizations in the world. He was a driving force behind the success of documentaries like Michael Moore's 'Fahrenheit 9/11' and Al Gore's 'An Inconvenient Truth'. He has written for the Washington Post and Wall Street Journal, and has appeared on the Colbert Report, Good Morning America and World News Tonight.

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