Behavioral Economics for Dummies

By Morris Altman(Paperback / softback)

A guide to the study of how and why you "really" make financial decisionsWhile classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and....

The Official History of Privatisation, Vol. II: Popular Capitalism, 1987-97

(Hardback)

This is Volume II of Professor Parker's authoritative Official History of Privatisation, covering the period from the re-election of Margaret Thatcher in 1987 to the election of Tony Blair in 1997.Volume II considers in detail several of the major privatisations, including those of airports, steel, water, electricity, coal and the railways, as well as a number of smaller ones. Each....

Ships 2-4 weeks

$190.66NZD

The Tour Book: How To Get Your Music On The Road

By Andy Reynolds(Paperback)

Looking for practical advice, hints, and tips on every aspect of putting on a live show-from rehearsal to handling the details of travel, accommodation, booking and promoting shows in the US and overseas, equipment, sound checking, contracts, taxation, and marketing? This title features interviews with key figures from across the music industry.

Event Studies: Theory, Research and Policy for Planned Events

By Donald Getz(Hardback)

Event Studies is the only book devoted to developing knowledge and theory about planned events. This book focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. Event Studies draws from a large number of foundation disciplines and closely related professional fields,....

Ships 2-4 weeks

$240.52NZD

Event Studies: Theory, Research and Policy for Planned Events

By Donald Getz(Paperback)

Event Studies is the only book devoted to developing knowledge and theory about planned events. This book focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. Event Studies draws from a large number of foundation disciplines and closely related professional fields,....

Ships 2-4 weeks

$96.25NZD

Social Versus Corporate Welfare: Competing Needs and Interests within the Welfare State

By Kevin Farnsworth(Hardback)

Drawing on comparative data from a number of countries, this book examines the size, uses and importance of corporate welfare in a number of welfare states.

Ships 2-4 weeks

$136.77NZD

Accounting Information Systems

By Mark G. Simkin & Carolyn A. Strand Norman(Paperback)

Simkin & Norman's 12th Edition of Concepts of Accounting Information Systems builds upon previous issues with more in-depth focus on topical issues essential to accountants such as Sarbanes-Oxley, Cobit Version 4, XBRL, and of risk and governance in a much more concise, user-friendly way.

Ships 2-4 weeks

$80.45NZD

The Non Nonprofit: For Profit Thinking for Nonprofit Success

By Steve Rothschild(Hardback)

A top business leader shares the business principles he used to launch both a top company and a thriving nonprofit Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results.

Management and Organization Theory: A Jossey-Bass Reader

By Jeffrey Miles & Jeffrey A. Miles(Paperback)

A "must-have" for any MBA/PhD in management and organizations, this reader is the first to name, describe, and explore each of the top 50 most popular, most researched, and most used management and organization theories to date.

Russian Multinationals: From Regional Supremacy to Global Lead

By Andrei Panibratov & Andrei Panibratov(Hardback)

Russian multinationals are playing an increasingly important role in the world economy, particularly in some key sectors such as oil, gas and metallurgy. At the same time, Russian multinationals differ in many respects from multinationals from other countries in that they often receive special treatment from the Russian government, and, because of past experiences, international investors are often reluctant....

Ships 7-10 days

$245.17NZD

The Great Urban Transformation: Politics of Land and Property in China

By You-tien Hsing(Paperback)

As China is transformed, relations between society, the state, and the city have become central. The Great Urban Transformation investigates what is happening in cities, and the development of quasi-property markets in China.

ASTD's Ultimate Sales Training Handbook: Accelerating Sales Results Through Learning

By Dan Seidman(Paperback)

The Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. The book is a comprehensive tactical, usable, and practical shelf-reference for creating a great sales training program.

Ships 7-10 days

$97.37NZD

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten(Paperback)

For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows people how....

The Wrong Answer Faster: The Inside Story of Making the Machine That Trades Trillions

By Michael Goodkin(Hardback)

The fascinating story behind the machines that trade trillions of dollars every day In 1968, Michael Goodkin is about to graduate from Columbia University. While his classmates interview for jobs, he daydreams of seeing the world as a man of independent means.

The Complete Idiot's Guide to Stik

By Michael Miller(Paperback / softback)

Prophets of War: Lockheed Martin and the Making of the Military-Industrial Complex

By William D Hartung(Paperback / softback)

A hard-hitting expose of the world's largest and richest military contractor

The Complete Idiot's Guide to Starting Your Own Business, 6th Edition

By Ed Paulson(Paperback / softback)

This is the perfect get-started guide to opening a business. In a lighthearted, friendly format, this book helps you act on your dreams of starting a business, and provides expert advice on business plans, financing, legal concerns, and marketing issues. It explains all you need to know and do to be your own boss.

Foundations of Strategy

By Robert M. Grant & Judith Jordan(Paperback)

Robert M. Grant's Contemporary Strategy Analysis has become established as one of the leading textbooks on strategic management for the global market and has been adopted as the required textbook at more than 200 business schools around the world.

Ships 2-4 weeks

$127.92NZD

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

By Damian Ryan & Calvin Jones(Paperback)

Demonstrates how to harness the power of digital media and use it to achieve the utmost success in business. This title deals with: search marketing, social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies.

Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World

By Nick Burcher(Paperback / softback)

The complexity of media is one of the major problems facing advertising and marketing professionals today. Paid Media, Owned Media and Earned Media are all now linked. Action in one area creates a reaction in another, presenting both challenges and opportunities. The average consumer is very unpredictable in the way they jump from TV to Facebook, to text messages to....